IDEAS TO
audiences
Koppel+Ravine is a global strategy and data firm that helps ambitious organizations turn complexity into opportunity by connecting ideas to audiences.
Clear insights for critical moments
We provide leadership teams with the intelligence and support to act decisively and deliver measurable impact.
Why Koppel+Ravine?
We transform attitudinal, behavioral, cultural, and financial data into decision-ready insights that fuel growth.
We help organizations make smarter, faster decisions. Brands and agencies come to us when they’re drowning in information and are looking for clarity on what to do next.
We work at the intersection of strategy, creative, comms planning, and media. Clients bring us in to align teams with real-world data—driving stronger briefs, smarter targeting, and more culturally-impactful campaigns.
We specialize in moments of change. Our frameworks and data strategy help teams cut through complexity, reframe challenges, and focus on outcomes that drive the business forward.
We act as an embedded data team building segmentation models, cultural maps, and running measurement sprints that make work smarter and more measurable.
Our services
We operationalize AI, not just talk about it—this is why K+R is different.
Business of the future
Business Model Innovation
Ideation & Concepting
Organizational Impact
TAM & Segmentation Analysis
Category Framing
Customer Journey Mapping
Value Propositions
Growth Audience Development
Strategic Planning
Media & Communications Planning
Media Buying & Execution
Econometric Models
Social Listening and Cultural Analysis
MMM, MTA & Market Research
Dashboards & Reporting Automation
Architecture and Messaging
Positioning, Identity and Naming
Brand Activation & Management
Thought Leadership
Logos, visual systems & guidelines
Product Identity & Packaging
Digital Design & Communication
Retail Design & Prototyping
How We Transform Data Into Strategy
Three phases that transform raw data into strategic clarity. Seamless execution from discovery to delivery and continuous optimization.
Cultural
Behavioral
Attitudinal
Financial
What do we do to the data?
Brand
Product
Media
What do we do with the data?
Growth
Efficiency
And then?
Founders
Founder of Koppel+Ravine. Former Global Director of Digital Marketing at Intel and Chief Digital Officer of Gotham NY. 20+ years of turning insights, data, and technology into business impact for global brands, agencies, and investors.
Founder of Koppel+Ravine. Former Chief Data Officer and Executive Director of Data Strategy. 15+ years of bringing data to creativity for global brands at TBWA, Havas, and McKinney.
Ready to start your journey with us?
We see what others miss. Let us show you what we see.